Taskinbaykyzy Zhanargul, Senior lecturer

Taskinbaykyzy Zhanargul



zhanargul.taskinbaikyzy@yu.edu.kz

Position: Assistant Professor of the Department of Management
Academic degree, title:  doctoral student
Subjects taught:  «Neuromarketing», «SMM marketing», «Merchandising», «Branding», «Digital-marketing», «Marketing research», «Marketing», «Tourism marketing».
Research interests: Marketing research as a factor of increasing the strategic potential of the region
Scientific works: He has more than 45 scientific publications, including collections of scientific works included in the Scopus database, scientific and practical journals, Scientific Publications recommended by the BSC RK.

1.The current state of affairs with regard to the effective management of human capital in agricultural enterprises // Journal of Applied Economic Sciences, 2018, 13(4).

2.Impact of small and medium-sized entrepreneurship on employment in Kazakhstan // Academy of Entrepreneurship Journal, Issue: 3 Volume: 26, 2021

3.The importance of the forecast of the number of inhabitants of the he importance of the forecast of the number of inhabitants of thе asis for the effecti development of the transport industry // Transportation Research Procedia, 2022

4.The Relationship between Energy Consumption, Carbon Emissions and Economic Growth in ASEAN-5 Countries // International Journal of Energy Economics and Policy, 2023, 13(2).

5.Transformation of the Concept of the Business Leadership and Sustainability in the Post-COVID Era // Springer Proceedings in Business and Economics, 2023.

6.Молодежная безработица в сельской местности // Теоретический научно-практический журнал «Проблемы агрорынка», №1, 2020

7.Компанияның қаржылық әлеуетін бағалау // Научный журнал «Вестник университета «Туран» № 2(98) 2023

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